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Di Stafford
Founder and Director
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Prior to setting up
The Patient Practice, Di gained considerable
consumer marketing and communications
experience from working across a broad range
of industries. She held senior marketing
positions in Europe/North America within
Unilever, PepsiCo and AXA Assistance/ PPP
healthcare.
She also worked in a strategic marketing
consultancy, with a portfolio of global
clients.
Di has worked exclusively within healthcare
over the last eight years. In 1998 she was a
member of the management team who
established the UK's first health and
medical communications centre, Access 24 Ltd
(now part of AXA Assistance UK), which won
several awards for its innovative patient
information and support services, including
medicine compliance programmes.
She was most recently Head of Patient
Relationship Marketing at Pfizer UK, where
her role was to bring patient understanding
and insight to the pharmaceutical division,
and to enhance direct-to-patient
communication and relationships. She
established Pfizer’s patient relationship
marketing capability, and was responsible
for the launch of Pfizer’s flagship
cross-portfolio patient programme,
Brighter Living, an online and direct
mail programme providing information and
support to patients with long term medical
conditions.
Regarded as an industry-leading expert in
the subject of patient marketing and
communications, she has been actively
involved in a variety of patient-related
industry initiatives, including the
ABPI Involved Patient Task Force and
Ask About Medicines Week. She is a
Steering Group member of the
Patient Information Forum (PiF).
She has authored a number of articles, and
is a regular conference speaker on the
subject of patient marketing and
communication issues.
Come and join the discussion at her blog at Eyeforpharma.com
She can be contacted at:
The Patient Practice
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